In today’s fast-moving digital world, catching and keeping someone’s attention online is more difficult than ever. Whether you’re running a small business, launching a startup, or promoting a new app, it can be a real challenge to explain your idea clearly and quickly. That’s where explainer video services come in—and they’re growing in popularity for a reason.
These short, creative videos help break down complex ideas into simple, easy-to-understand messages. And when you team up with professional motion graphics agencies, you get videos that aren’t just clear—they’re also visually impressive.
So, what exactly are explainer videos, why do you need them, and how do motion graphics agencies play a role? Let’s break it down together in a friendly, approachable way.
What Are Explainer Video Services?
Explainer video services specialize in creating short, engaging videos that explain a product, service, process, or idea in a simple and visually appealing way. They typically run between 60 to 90 seconds and are designed to quickly grab the viewer’s attention and make your message memorable.
You’ll often find explainer videos on a company’s homepage, social media channels, or YouTube. They’re also great for presentations, product launches, or even training sessions.
A good explainer video answers these core questions:
- What is this product or service?
- Who is it for?
- What problem does it solve?
- How does it work?
- Why should someone care?
It’s like giving your elevator pitch—but with visuals, sound, and a clear storyline.
Why Choose Motion Graphics for Explainer Videos?
There are different styles of explainer videos—live action, whiteboard animation, 2D cartoons—but motion graphics has become one of the most popular styles. Here’s why:
- Professional Look: Motion graphics give your video a clean, modern, and polished feel.
- Easy to Customize: Colors, fonts, icons, and characters can be tailored to match your brand.
- Perfect for Abstract Concepts: If your product is software, data-based, or hard to show physically, motion graphics can make it easier to understand.
- Saves Time and Money: Compared to live-action shoots, motion graphics can be quicker and more cost-effective.
Motion graphics agencies are teams that specialize in bringing these animations to life. They combine storytelling, design, and animation to create content that doesn’t just explain—it impresses.
How Do Explainer Video Services Work?
If you’re considering using explainer video services, here’s a general idea of what to expect from start to finish:
Discovery
First, you’ll talk about your product or idea. This helps the creative team understand your goals, audience, and message.
Script Writing
This is where the real magic starts. A strong script is the foundation of any good explainer video. It outlines the story, voiceover, and call to action.
Storyboarding
Here, the visual plan of the video is mapped out frame by frame. You’ll get a sneak peek into how your message will be brought to life.
Voiceover
A professional voice actor reads your script in a tone that matches your brand—friendly, fun, serious, or informative.
Animation & Design
This is the fun part! The motion graphics team adds movement, color, and sound effects to create the final video.
Delivery & Feedback
You’ll review the video and request any final edits. Once approved, you’ll receive the final version in formats suitable for web, social media, and presentations.
Where Can Explainer Videos Make a Difference?
You might be wondering: where exactly should you use an explainer video?
- Homepages: Grab attention and explain your offer before users scroll away.
- Social Media: Share bite-sized versions to increase engagement and shares.
- Email Campaigns: Add a video to boost open rates and click-throughs.
- Sales Presentations: Let the video do the talking and make your pitch unforgettable.
- Product Demos: Make features clear without boring the audience with too much text.
No matter where you use them, explainer video services can help your business communicate more effectively and leave a lasting impression.
Tips for Getting the Most Out of Your Explainer Video
Creating a video isn’t just about cool visuals—it’s about telling a story that sticks. Here are some friendly tips to make sure your explainer video does just that:
- Keep it Short and Sweet: Aim for 60–90 seconds. If you can’t explain it simply, it might need refining.
- Focus on the Problem: Show that you understand your audience’s pain point before offering a solution.
- Use Simple Language: Skip the jargon. Speak like a human, not a robot.
- Add a Call to Action: Don’t forget to tell the viewer what to do next—whether that’s signing up, booking a demo, or downloading an app.
- Work With Pros: Good motion graphics agencies know how to turn ideas into visuals. Let the experts guide the process.
How to Choose the Right Motion Graphics Agencies
With so many options out there, choosing the right team can feel overwhelming. Here’s what to look for in a solid agency:
- Portfolio Variety: A strong agency will have examples across industries and styles. Check if their previous work aligns with the tone you’re going for.
- Good Communication: You want a team that listens, gives feedback, and keeps you in the loop throughout the project.
- Creative Approach: You’re not just hiring animators—you’re partnering with storytellers. Make sure their ideas are fresh and exciting.
- Revisions Included: A great agency offers rounds of revisions so you can fine-tune your video until it’s just right.
When you work with trusted motion graphics agencies, you’re not just getting animation—you’re investing in a piece of content that can work across many platforms, often for years to come.
Final Thoughts
Explainer videos are one of the best ways to connect with your audience, explain what you do, and build trust—all in under two minutes. Whether you’re a tech company, online store, or creative startup, explainer video services offer an opportunity to simplify your message and turn curious visitors into loyal customers.
By working with experienced motion graphics agencies, you can ensure your explainer video isn’t just informative—it’s visually stunning, memorable, and effective.
So if you’ve ever struggled to explain what you do, or wished there was a better way to show off your product, maybe it’s time to press “play” on your very own explainer video journey.
